http://www.vintageadbrowser.com/tobacco-ads-1950s/2
I chose this ad for the second rhetorical analysis project because I think that it's visually stunning and I really like the way the red stands out. The ad originally came out in 1952 for a Canadian audience. I think the ad is very simple, I like the soft lines of the illustration and the bold print of du Maurier juxtaposed with the cursive description below.
The ad suggests a life of luxury and class, with the high wing-back red chair and the woman's long evening gown and manicured hand. The fact that the woman's face is hidden is mysterious, and the viewer is left visualizing the rest, lingering over the ad itself. The words "waiting for you" and "make up your mind" are inviting and essentially seduce the viewer.
This is a great ad, and you'll be able to say a lot about it. For this to work as a rhetorical analysis though, you need to explain the context of the ad. How does this ad reflect what is going in 1952?
ReplyDeleteI really like this ad as well. You could focus on the difference between cigarette advertisements from 1952 and 2012. The bright red chair works well to be the main focus in the ad, as well as the light smoke raising in the air. Why is the chair the only image in the advertisement? How does this focus clearly tell the audience what it is promoting?
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